How to set and achieve social media goals.

Social media is a free of cost and one of the best platforms for any business today to go viral and promote their  products to a large audience.

With increased nummmber of startups coming up everyday and new pages being created every single day on social media, the competition is on the rise than ever before. 

To standout from other businesses and have a fruitful marketing on social media it is important to set realistic and achievable social media goals. Here is a list of possible social media goals and the tips to achieve them efficiently-

• Increasing Brand Awareness-

To stay in business for long term it is important to create awareness about your brand. Brand awareness can be measured by the number of followers, post likes, shares, reel views and number of saves. 

With an average user spending nearly 151 minutes on social media per day, it is a big platform for creating brand awareness.

 

• Make your brand stand out by using color combination theme on your feed and create posts that pop.
• Users like more of human centric content. Add a personality element to your brand instead of posting pure promotional content all the time. 
• Impactful taglines and profile picture that tells about your brand message in the first few seconds of visiting your profile.
• Create eye popping images featuring your product or service
• Collaborate with other brands and influencer to drive more audience to your social media handle.
• Go live to launch new products and interact with your audience through comments, free giveaways and contests.
• Promote a good cause and highlight your brands achievements and good will.

Along with following a good brand awareness strategy it is also important to track your brands performance with the help of KPIs like positive brand mentions, brand hashtags, negative brand mentions and share of voice.

In addition creating a good brand reputation encourages audience to give a good word of mouth for your brand which ultimately leads to more engagement and followers. 

• Drive Traffic to your website

• Increase reach and engagement and mention your website link in your post captions on linkedIn, Instagram, FaceBook and twitter.
• Add referral link in your bio to your website.
• Make groups to reach a large audience and stronghold your presence by sharing website link.

 

• Generating Leads- 

The sales funnel can be a long path for some businesses. In order to let the sals actually take place, the potential customers intent has to go through a series of stages. 

Social media can be a great tool to warm up your potential customers to make purchase of your product or service in the near future or immediately.

Make use of google analytics to keep track of lead generation and get to know which platform leads to maximum conversions.

• Grow Audience-

Audience growth rate is the rate of gain of new followers over a period of time. It tells a lot about whether your audience finds your content engaging and interesting enough to stay regularly informed. 

• Posting consistently is one of the first things to do. In order to keep the audience growing you need to keep posting consistently and give them reasons to keep coming back.
• Add a personal touch to, and relatable stuff in your content. Content that feels relatable gets more engagement and shares.
• Use hashtags to appear in search results often.
• Go live when your audience is the most active and regularly post stories in the form of polls, discussions, questions, etc.